Conventional wisdom is that women want good-looking masculine men who rarely show their feminine sides. A Canadian study of people using a London dating agency showed that women preferred men who were kind and generous. Men and women were asked to evaluate photos and profiles of people for long-term and short-term relationships. Some of the profiles were changed to show altruistic interests, such as working with the disabled or homeless. Women were more likely than men to choose altruistic mates.
While appearances were important for men and women, personality factors became more important during the second or third date. The take-home message is if you want to score, tone down the macho rhetoric and tell her about your work with Mother Teresa and the earthquake victims in Haiti. (BBC News)
