DOWNERS GROVE, IL, October 18, 2016 – Sports nutrition leader Optimum Nutrition (“ON”), the makers of the world’s most popular whey protein products, today announced the release of Gold Standard Gainer™ to help support weight gain, muscle building and recovery. The newest addition to the brand’s prestigious Gold Standard line addresses consumer demand for a gainer that mixes easily and delivers superior taste.
“Our athletes spoke, and we listened,” said Stuart Heflin, director of North American marketing for ON. “They wanted a gainer that delivers high quality ingredients, that isn’t gritty and that actually tastes good. We met that challenge, and in the process set a new standard for mass gainers – that’s why the product earned the ON ‘Gold Standard’ label. Gold Standard Gainer is a game-changing formulation.”
ON formulated Gold Standard Gainer™ for easy mixability – no blender required. It blends conveniently in a shaker cup for athletes on the move. Gold Standard Gainer™ is available in four flavors, including: Colossal Chocolate, Vanilla Ice Cream, Cookies & Cream and Cinnamon Bun.
At 760 calories per serving, Gold Standard Gainer™ provides a 2:1 ratio of carbohydrate to high quality protein – plus good fats from flax and chia seed with added medium chain triglycerides (MCTs). Each serving contains 55 grams of premium protein, mostly from isolate sources, to support muscle building. Gold Standard Gainer contains complex carbohydrates from whole foods like pea starch, potato starch and oats to help support energy and recovery. The product is banned substance tested.
Gold Standard Gainer™ is available wherever Optimum Nutrition products are sold, including sports nutrition retailers, gyms and online. For more information on Optimum Nutrition, Gold Standard Gainer™, and other ON products, please visit www.optimumnutrition.com.
About Optimum Nutrition
Optimum Nutrition was established in 1986 to satisfy consumer demand for consistent quality in sports nutrition. The company is also known for anticipating ever-changing customer needs and meeting the demands of a dynamic market with innovative products. With five state-of-the-art manufacturing facilities based in the United States and in the United Kingdom, ON is the only sports nutrition company to manufacture items in every product category, including nutritional bars, protein powders, ready-to-drink shakes and beverages, energy products, multi-vitamins and other health & wellness items that support a healthy lifestyle. The brand’s GOLD STANDARD 100% WHEY™ is universally recognized as one of the world’s best-selling whey protein products. ON products can be found throughout the United States in close to 10,000 independent natural product and specialty retail stores, gyms, and fitness centers, and most online retailers. ON products are also sold in 130 countries around the world.